**Innovation and Technology is celebrated at the fair**

**Industry biggies talk about the latest food trends clearing the confusion created by food media**

**International business centre for trade with attendees from across the globe, agribusiness being the focus at the fair**

Alimentaria 2012, being held at Barcelona is one of the biggest International Food and Drinks Exhibition which attracts internationally recognised food and drink manufacturers, distributors, traders and exhibitors. Alimentaria is an event which is looked forward to by every international food and drink operator as it not only offers new trends; but also participates in improvisation and innovation at every level.

Apart from being a store-house of information and knowledge-sharing, Alimentaria has given ClearKarma an opportunity to be a part of various distinct foods and drink activities, exhibitions and workshops.

The fair has brought about 140,000 visitors, who have turned up to witness latest food trends, learn about various products and network with the industry bigwigs. Alimentaria is the best place to find the finest producers and suppliers in the food and drinks market.

The Alimentaria Hub, covering around 3000 square meters with an impressive audio-visual set-up; has exhibitions, seminars and conferences being conducted one after the other. The major themes here have been –

• Innovation and R&D
• Nutrition, health and well-being
• Internationalization and globalization
• Distribution and retail
• Marketing and communication
• Corporate social responsibility

The Alimentaria Hub is considered to be the focal point of innovation, information and trend that blends in together with the above six themes and helps in strengthening the purpose of the fair. Representatives from international food giants talk about the present status and the improvisations required in the food and drink industry. Agribusiness has been the focus at the fair. One of the newer attractions at Alimentaria 2012 is the introduction of the ‘Guest Country’ category, Mexico debuting at this year’s fair.

Innoval is the doorway to the Alimentaria Hub, presenting over 140 innovative products; an exhibition where the visitors get to examine and observe every exhibit.

We being at the end of the first quarter of the New Year 2012 are yet to understand the food trends clearly. ‘Going Local’ was the prediction by the ever-ready international food media; but has that concept really picked up? ClearKarma is here to find out the trends international food gurus talk about. We are here to examine how your dinner tables would look for the year!

We have encountered gastronomical delights in Restaurama 2012, where there are demonstrations of ready-cooked food in the Mexican cuisine and Japanese sushi. Alimentaria has also reinvented three of its popular activities – Olive Oil Tasting Bar, Wine Tasting area and the “Ibérico en Compañía” Restaurant; which is grouped under Taste & Flavours.

Spain, known as the ‘Land of 100 Cheeses’; celebrates the deep-rooted culture at Alimentaria 2012. The Spanish cheese industry is the highlight in this section where visitors are toured through the history of Spanish cheese with the help of exhibits and local cheese samples like fresh cheese, sheep milk/goat milk cheese, smoked and toasted cheese, flavoured cheese, blue cheese….and the list goes on!

Alimentaria 2012 offers business opportunities for the exhibitors as well as visitors to create networks and business contacts, in turn bolstering the food and drink industry’s focus in the international space. It is a major centre for international business and provides coverage and recognition to the lesser known operators.

**About us:

Social start-up ClearKarma supports you changing to healthier food habits. Our solution is a mobile and web app where you can easily find alternatives for food products based on your personal health, environmental or social criteria: E.g. for people with food-allergies or who follow special diets (diabetes, vegetarian, Halal, Kosher, pregnant women, etc.). Soon you will be able to choose preferences like: GMO Free, Organic, Fair Trade, Palm Oil Free. Enter your profile, scan a product barcode, see if a product suits your diet or find local product alternatives.

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